The et al. citation style favors scholars whose last name comes early in the dictionary. For example, other things equal, a last name like Aaron would circulate a lot more than Zuck. This problem is compounded by the existence of highly-cited papers which deviate from alphabetical ordering of authors. They carry the message: order matters, and some of you can’t use this trick, vae victis!
My suggestion is to avoid et al. and instead spell out every name (as in Aaron and Zuck) or every initial (as in AZ). It isn’t perfect, but improvements like randomly permuting the order still aren’t easy to implement. The suggestion actually cannot be implemented in journals like computational complexity which punish the authors into using an idiosyncratic style which has et al. But it doesn’t matter too much; nobody reads papers in those formats anyway, as we discussed several times.